ABOUT
As a native of Michigan, I acquired most of my skills through my experience as a creative director for various organizations across the country. I have applied my talents in a wide range of industries, including live art, production, branding and marketing materials, and local business advertising. Alongside my personal clients, I maintained a full-time commitment at different organizations while building my freelance career.
After completing an extended contract with Electronic Arts, I have been honing my craft as a graphic designer for over 13 years and currently reside in Orlando, Florida. While I have a passion for design, it isn’t my only driving force. Providing excellent customer service, using my creativity to find the right solutions, and collaborating with clients who are excited to work with me are just a few of the factors that fuel my insatiable desire to create.
Services
Branding
Your brand is more than just a logo, name, or color scheme. It’s who you are as a company at a very fundamental level. Branding dictates how customers feel about your business and when done right, can elicit an emotional response at every touch point. Businesses with strong brands retain loyal customers in the long run and have an easier time appealing to new audiences because they already know what those companies stand for.
Strategy
A brand strategy is a company’s strategic plan that includes specific goals and helps marketers shape a certain image in customers’ minds. It allows a brand to generate more conversions, increase its value, and dominate the market. Often times we set out to give a cohesive strategy along with building a full brand for a client in search of more than just a logo.